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A Cyrela se preocupa em contar mais sobre o bairro que seu cliente escolheu para viver. Cada bairro é como uma pessoa. Tem a sua identidade, personalidade, conta sua história e proporciona sua experiência. Nosso trabalho foi investigar as ruas e as pessoas para extrair a identidade do bairro Vila Mariana. A partir disso, geramos fotos para representar os principais valores, afetividade, tranquilidade e comodidade, deste bairro tradicional de São Paulo.